About Guerrilla Analytics
Our Founder – Ashley Asue
Ashley comes from a long line of hell raisers…
As retaliation for a drug bust led by Ashley’s grandpa, the local cartel attempted to kidnap my mother.
When they failed, they burned down my grandma’s, restaurant.
The only thing to survive was a charred menu board.
My family hung the menu board by the front door to let them know it would take more than fire to stop us.
Ashley’s great-great-grandfather, Jan Nam Su left China and his last name to hide from the Chinese government.
They were looking for us because we hid Dr Sun Yat Sen, the father of the democratic revolution, in China on our property in Maui.
The son’s and daughters of Jan Nam Su are still troublemakers – just with different last names.
Ashley was raised on a ranch built to rehabilitate exotic animals.
She cut her teeth in finance & corporate due diligence.
Headhunted as an analyst for operational excellence, she grew an opportunity pipeline of $10m to $55m in only 3 years.
But this was not enough, she left corporate mediocrity to find greatness.
RESIST MEDIOCRITY IN ALL THINGS
Every process is broken
Failure is an opportunity to learn
Creativity over cash
Lead with humility and respect for the individual
Data defines problems
Process Problems, not People Problems
PAIN IS TEMPORARY, GREATNESS IS FOREVER
DAILY A/B TESTING
What's Getting in the Way of Elevating Your High-Performance Culture?